Qualmark

Qualmark is New Zealand tourism's official mark of quality. Whether you're looking for places to stay, things to do or ways to get around, the Qualmark guides you to quality travel experiences. Qualmark accredited businesses can be found across New Zealand.

When you see the Qualmark it means that those businesses have been regularly and independently assessed by a tourism expert to ensure they have the critical elements needed to deliver a great tourism experience.

Great places to stay

Whether you're looking for a luxury hotel, a family motel, a budget backpacker, a homely B&B or a spacious holiday park, the Qualmark identifies quality assured accommodation suitable for any type of traveller.

Every accommodation provider registered with Qualmark has undergone a rigorous assessment and licensing process to become part of the Qualmark licensing system. They'll meet your essential requirements of cleanliness, safety, security and comfort; and offer a range and quality of services appropriate to their star grade.

Things to do and ways to get around

If you're after things to do and ways to get around, Qualmark endorsed visitor services, transport and visitor activities are the smartest choice, from abseiling to yachting, art galleries to wilderness walks, and from coaches to limousines.

Please click here for information on the Qualmark system and to learn how Qualmark can help make the most of your trip to New Zealand.

Qualmark Sustainable Tourism Business Criteria - what do the ratings mean?

To achieve a Bronze Award a tourism business must meet all Qualmark's minimum standards contained in the Sustainable Tourism criteria.

A Silver Award is evidence of a sophisticated tourism business that consistently exceeds visitor expectations.

A Gold Award recognises the best sustainable tourism businesses in New Zealand, with the delivery of exceptional customer experiences an integral part of everything they do.

For more information on these ratings, please click here.

Qualmark Star Grading System

1 Star  – Facilities and service meets customers minimum requirements

2 Stars – Exceeds customers minimum requirements

3 Stars – Good to very good facilities and services

4 Stars – Consistently high quality levels of facilities and service

5 Stars – Facilities and services amongst the best on offer in New Zealand